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Tips For Deciding Where To Buy a Watch

July 15th, 2025

A man in a black shirt checks the time on a silver watch with Roman numerals and a black leather strap at a desk with a laptop.

Selecting a luxury watch to purchase is an experience defined by trust, heritage, and unmatched expertise. Here at Davidson & Licht in Walnut Creek, California, we understand that the right environment is essential when choosing a luxury timepiece. The ideal retailer will offer a legacy and a depth of service that honors every client’s expectations. We have spent decades refining our process to deliver precision, care, and authenticity. Let us guide you through discerning a watch store worthy of your investment.

A man dressed in a navy suit and holding a drink wears a silver dress watch with a brown leather band.

Experience You Can Trust

When purchasing a luxury watch, the knowledge and professionalism of the jeweler’s staff should be immediately apparent. Our team here at Davidson & Licht brings decades of training and hands-on familiarity with Swiss watchmaking, helping guide each client through technical considerations and lifestyle preferences. From providing insight into movement types to walking customers through complications, we offer more than sales—we provide comfort and assurance. Our family-owned business has passed down horological understanding through five generations, ensuring consistency and credibility. Our clients return because they trust us to help them make informed, meaningful choices, and we honour that trust with every consultation.

Exceptional Selection Without the Noise

Our showroom houses an extensive yet thoughtfully selected array of Swiss-made timepieces. From iconic chronographs to elegant dress watches, each piece in our selection is chosen for its unmatched quality, legacy, and innovation. We represent top brands known across the world for their innovative technology, artistic design, and horological prestige. If you're searching for luxurious elegance or everyday comfort, our boutique offers watches that resonate with any taste. We make it easy to compare styles, features, and prices, so you walk away confident that you've found the perfect timepiece for your wrist.

A close-up of a person wearing a minimalist gold watch with a tan leather strap, styled with a beige trench coat and a large oval ring.

Service that Follows the Sale

Pay attention also to the services a store offers after the sale. Our relationship with our clients doesn’t end after the purchase — it begins there. We proudly offer in-house watch service and repairs performed by skilled technicians trained to handle the complexities of Swiss movements. From simple battery replacements to complete overhauls, we perform each task with the care these pieces deserve. Regular servicing is essential for maintaining the integrity and value of your watch, and we make that process convenient and transparent. 

A Legacy That Inspires Confidence

The best place to buy a new watch is from a store with a legacy and extensive experience. Davidson & Licht has endured and evolved through more than a century of history, without compromising our values. That resilience speaks volumes about our dedication to quality and client relationships. When you enter our Walnut Creek boutique, you’re welcomed into a tradition spanning five generations, where service is never transactional.

A woman's wrist adorned with a white-dial wristwatch, a delicate bracelet, and a ring, set against a lush green background of leaves.

Find the Best Luxury Timepieces at Davidson & Licht

When you’re ready to invest in a timepiece you’ll cherish for years to come, we invite you to visit us at Davidson & Licht in Walnut Creek, California. Whether you are an experienced collector or first-time buyer, our team is here to guide you with personalized service, expert advice, and an atmosphere designed to inspire. Explore our showroom, consult with our in-house watch technicians, or simply enjoy a conversation over espresso. Contact us today to begin your journey.