Panerai introduces Dilraba as the first ever female Global Brand Ambassador.

September 23rd, 2021

August 25th, 2021 – Panerai officially introduced Chinese actress Dilraba as its first ever female Global Brand Ambassador. Dilraba, a multi award-winning Chinese actress, has upheld such enthusiasm by portraying many iconic characters. Millions of viewers have witnessed her growth and achievements over the years. As a public figure and a role model, she does not limit her passion to performance: she pays close attention to various charity projects. Elegant while firm, confident and noble, Dilraba’s characteristics align with Panerai’s standards of a female role model.


In her words, “Staying true to the brand’s values while continuously overcoming limits and pursuing innovation, Panerai’s motto is deeply rooted in my heart. With bold creativity and exquisite craftsmanship, the brand continuously explores the unknown. I admire its courage and enthusiasm and it is my honor to become the Global Brand Ambassador. With Panerai, I look forward to becoming a believer and also an explorer in fine watchmaking.”


The Panerai Piccolo Due - 38mm (PAM01123) effortlessly presents the urbane,

Italian sophistication that fits decidedly within the dress watch category. The watch features a steel bracelet, each link bears the iconic profile of Panerai’s Safety Lock crown protection device in gracefully curved relief, further highlighted by applying alternating polished and brushed finishes. This latest entry achieves a deft balance between solidity and lightness, elegance and strength –the same features that Dilraba herself conveys.


Panerai - History

Founded in Florence in 1860 as a workshop, shop and subsequently school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.


The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were originally created to be used deep underwater. They were launched on the international market only after the brand was acquired by the Richemont Group in 1997.  

Panerai - Today

 Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold here at Davidson & Licht in Walnut Creek, California. 


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