Davidson & Licht Platinum Review – The Top Choice For Engagement Rings & Wedding Bands
For over 100 years, Davidson & Licht Jewelers, with South Bay and East Bay locations in San Jose/ Santa Clara and Walnut Creek, has been considered by many the preeminent Jeweler for the finest selection in bridal jewelry.
We are proud to showcase beautiful engagement rings and wedding bands, featuring exquisite diamonds and gemstones by renowned Designers from around the world such as Hearts on Fire and Omi Prive. These designs can be fashioned in the precious metal of your choice. Based on due consideration of metal color, and how the ring is to be worn, this choice is personal and should reflect your individual taste and lifestyle.
Today’s bridal purchaser and recipient both want to express the rarity and pureness of their bond. What better way to express your unique personality than with a precious metal, like Platinum, that will last a lifetime.
Referred to as the “King of Metals”, platinum is a heavy (nearly twice the weight of gold), silver-white metal that is very ductile. Although soft, platinum is not easily scratched and is strong and durable. In fact, as the strongest precious metal used in jewelry, platinum also has a high melting point and good resistance to corrosion and chemical attack. Platinum is the only precious metal used in fine jewelry that is up to 95 percent pure.
Platinum’s elegant beauty and its tendency to not add color of its own, enhances a diamond’s natural brilliance and fire, making it the metal of choice for diamond jewelry settings. Because of its purity, platinum is also hypoallergenic, a plus for people with sensitive skin or allergies to certain metals.
The Ancient Egyptians, as well as the South American Incas, prized platinum for its Beauty and strength. France’s Louis XVI proclaimed it the finest of metals and fit for royalty. Legendary jewelers such as Davidson & Licht have created their timeless designs in platinum. The world’s famous diamonds, including the Hope and Koh-l-Noor, are secured permanently in platinum.
Platinum in Jewelry
The most distinguishing visual characteristic between gold and platinum is color. While platinum is naturally white, gold is naturally yellow.
Because platinum is denser than gold, platinum rings will be heavier than gold as well. Platinum does not tarnish or oxidize when exposed to air or water. This resistance to corrosion, beautiful silver-white metallic appearance, and rare properties make platinum’s use in jewelry all the more popular. Because of its hypoallergenic properties it is a good choice for people who suffer reactions from the alloys added to other metals.
Platinum is 17x rarer than gold, making it the rarest naturally white precious metal in the world. Due to its density and purity, you get more precious metal for your dollar when selecting platinum as the metal of choice for your jewelry.
Platinum content is usually marked as “950Pt”, “950 Plat”, or “Plat”. In the United States, in order to be marked “Platinum” or “Plat”, a piece of jewelry must contain at least 95% platinum.
Platinum also offers greater security for your center stone. Platinum prongs are denser and a more secure choice for precious gems. Despite being stronger and more durable, platinum is a softer metal than 14k gold. This means it will get scratched a little easier than 14k gold would. However, an important thing to note is when gold is scratched, the gold is lost and it looks like a scratch. When platinum is scratched, the platinum is redistributed from one place on the ring to another,with no loss of metal and it develops a patina finish (which looks like an antique or worn ring). A lot of people love and desire the patina finish.
Platinum is a prestige choice and is often chosen for its sophisticated appeal and popularity amongst the most discerning of shoppers. For the best in platinum engagement rings, wedding rings and wedding bands, visit Davidson & Licht in Walnut Creek or Valley Fair Shopping Center, Santa Clara.